Hi! I'm Viktoriya Tsoy, a multidisciplinary designer and Art Director
from Samarkand, Uzbekistan, now based in New York City.

With over a decade of experience across both agency and in-house teams, I create thoughtful brand experiences through art direction, visual identity, campaigns, digital products, packaging, experiential design, and design systems. I enjoy translating complex ideas into clear, compelling visuals that are rooted in strategy, crafted with intention, and built to scale.

I also have a passion for design education and serve as an advisory board member for the High School of Art & Design.