EXPERIENTIAL DESIGN ━ EVENT IDENTITY ━ ART DIRECTION

Agency: MKG Client: Delta Airlines

Delta Airlines the official sponsor of GRAMMY Awards® kicks off the week-long celebration with exclusive events, performances by first-time nominees, interactive moments, and iconic photo opportunities.

The elegant and modern graphic application was applied throughout all assets. A linear, abstract interpretation of music notes and sound waves ground the musical theme while softening and giving character to the GRAMMY’s usually black & gold color palette. The established visual language was applied throughout both 2D and 3D designs.

Graphic Design Viktoriya Tsoy

3D Design Nick Garritano Laura Pariot

Photography Tyler Curtis

Accounts
Carly Rebecchi
Karina Munoz
Justin Swish

Production
Janna Ferner Bell
Mili Marcetic
Julie Buchenholz