EXPERIENTIAL DESIGN ━ EVENT IDENTITY
Agency: MKG Client: Fila
Press:
63M+ Total Social Impressions
50M+ Earned Media Impressions in the US
Inspired by Reinhold Messner’s summit of Mount Everest in 1978, FILA launches a limited edition collection, which includes the Canyon, Mountain, Woods, and Elements sets. Following FILA’s adventurous heritage tradition, the collection encourages its consumers to explore the natural world around them.
Launching with an NYC interactive pop-up as well as launch celebrations in 8 international markets, across 3 continents: Tokyo, Los Angeles, Chicago, Seoul, Beijing, Guangzhou, Mumbai, and Brazil.
Japan
China:
Beijing + Guangzhou
Chicago:
ComplexCon
Greece
Design
Viktoriya Tsoy
Gale Tan
Art Direction
Claire Roudabush
Creative Direction
Johan Gerdin
3D Design
Katy Bohurjak
Marilyn Duellman
Accounts
Carly Rebecchi
Production
Mili Marcetic
Sarah Bross
Production Assistance
Nathan Simpson