ICONOGRAPHY ━ SYSTEM DESIGN ━ ART DIRECTION
Agency: BUCK
Client: Microsoft
The iconography system is built on a set of foundational principles that ensure consistency, scalability, and recognition across Google Cloud. Collaboration, symmetry, thoughtful use of color, and overlapping forms work together to create a visual language that is uniquely Google.
By drawing from the brand's established design DNA, the system expresses complex ideas with clarity while maintaining a cohesive identity across products and experiences.
Art Direction
Viktoriya Tsoy
Creative Direction
Shannon Jager
Design
Viktoriya Tsoy
Noel Nunez-Caba
Production
Ashlie Iacocca