ICONOGRAPHY ━ SYSTEM DESIGN ━ ART DIRECTION

Agency: BUCK
Client: Meta / Facebook

The iconography system for Meta is rooted in the brand pillars of openness, optimism, and humanistic curves.

An iconography system built to extend the brand’s visual language into a clear and cohesive set of symbols. Inspired by the company wordmark, each icon balances humanistic curves with straight strokes, creating a sense of openness and approachability. Simple, thoughtful forms prioritize clarity, allowing each icon to communicate its meaning quickly while maintaining a distinct and recognizable character.

Creative Direction
Shannon Jager

Art Direction
Florence Dagostini 

Design
Viktoriya Tsoy
Noel Nunez-Caba  
Dmitri Litvinov 

Brand Strategy Director
Marla Moore