CAMPAIGN ━ ART DIRECTION
Agency: BUCK
Client: Microsoft
Visual identity and campaign system for the Microsoft Copilot+ PC and Intel co-marketing partnership. The project established two distinct key visuals for Windows 11 and Microsoft Copilot+ PC.
The Intel square was used as a transformational device throughout the campaign to communicate enhanced performance, AI capabilities, and premium product features.
The campaign also featured three hero visuals focused on Gaming, AI Experiences, and Security, supported by additional images that extended each story across the broader system. Together, these assets established the foundation for a cohesive digital campaign and a comprehensive set of visual guidelines, ensuring consistency across marketing channels and future co-branded communications.
Key Visual Copilot + PC
Hero Pillar AI Experience
Supporting Visual AI Experience
Key Visual Windows 11
Hero Pillar Gaming
Supporting Visual Gaming
Hero Pillar Security
Supporting Visual Security
Art Direction
Viktoriya Tsoy
Design
Sejin Seung
Noel Nunez-Caba
Creative Direction
Thomas Schmid
Eric Chang
3D Lead
Ryan Musselman
3D Design
Ryan Musselman
Nachei Sánchez
Gabriel Barbosa
Seba Morales
Andy Hahn
Production
Ryan McGrath
HJ Kim
Wolfgang Schiavo