CAMPAIGN ━ ART DIRECTION

Agency: BUCK
Client: Microsoft

Visual identity and campaign system for the Microsoft Copilot+ PC and Intel co-marketing partnership. The project established two distinct key visuals for Windows 11 and Microsoft Copilot+ PC.

The Intel square was used as a transformational device throughout the campaign to communicate enhanced performance, AI capabilities, and premium product features.

The campaign also featured three hero visuals focused on Gaming, AI Experiences, and Security, supported by additional images that extended each story across the broader system. Together, these assets established the foundation for a cohesive digital campaign and a comprehensive set of visual guidelines, ensuring consistency across marketing channels and future co-branded communications.

Key Visual Copilot + PC

Hero Pillar AI Experience

Supporting Visual AI Experience

Key Visual Windows 11

Hero Pillar Gaming

Supporting Visual Gaming

Hero Pillar Security

Supporting Visual Security

Art Direction
Viktoriya Tsoy

Design
Sejin Seung
Noel Nunez-Caba

Creative Direction
Thomas Schmid
Eric Chang

3D Lead
Ryan Musselman

3D Design
Ryan Musselman
Nachei Sánchez
Gabriel Barbosa
Seba Morales
Andy Hahn

Production
Ryan McGrath

HJ Kim
Wolfgang Schiavo