BRAND SYSTEM ━ CAMPAIGN ━ GUIDELINES
Agency: BUCK
Client: Riot Games
The Wild Circuit is an off-season competition for Wild Rift Esports, the mobile adaptation of League of Legends. To reflect the game's high-octane nature, the visual identity was designed to blend seamlessly into Wild Rift's established universe while generating new excitement.
At the center of this identity is a custom-crafted "W" mark, built with energetic strokes that mirror the physical gestures of mobile gamers. The peaks of the logo are symbolic of the tournament calendar’s warm-up and cool-down phases, capturing the raw energy and momentum of the competition. The final delivery provided a comprehensive system, including visual guidelines and a flexible logo optimized for all digital platforms and formats.
Design
Florence Dagostini
Viktoriya Tsoy
Mary Kate Henry
Creative Direction
Fernando Bittar
Art Direction
Florence Dagostini
Strategy
Tina Surelia