BRAND SYSTEM ━ CAMPAIGN ━ GUIDELINES

Agency: BUCK
Client: Riot Games

The Wild Circuit is an off-season competition for Wild Rift Esports, the mobile adaptation of League of Legends. To reflect the game's high-octane nature, the visual identity was designed to blend seamlessly into Wild Rift's established universe while generating new excitement.

At the center of this identity is a custom-crafted "W" mark, built with energetic strokes that mirror the physical gestures of mobile gamers. The peaks of the logo are symbolic of the tournament calendar’s warm-up and cool-down phases, capturing the raw energy and momentum of the competition. The final delivery provided a comprehensive system, including visual guidelines and a flexible logo optimized for all digital platforms and formats.

Design Florence Dagostini
Viktoriya Tsoy
Mary Kate Henry

Creative Direction
Fernando Bittar

Art Direction
Florence Dagostini

Strategy
Tina Surelia